Appvance Appoints New Vice President of Customer Success and Vice President of Sales to its Executive Team

Santa Clara, CA – May 10, 2023 – Appvance, the inventor, first-to-market and industry leader of AI-driven software testing technology, welcomes Daniel Bannoura as Vice President of Customer Service and Madhusudan (Madhu) Laxmanrao as Vice President of Sales.

Dan brings over 25 years of experience in customer success, account management, professional services, and program management, having worked at UIPath, Automation Anywhere, ADT Security, and Perficient.  He most recently served as the Sr. Director, Customer Success, Strategic Advisory at UIPath, where he expanded RPA transformations within UiPath’s Key Account Program, focused on their top tier customers.   In his new role, Dan will create a support system for Appvance customers throughout their entire journey that achieves the highest quality experience possible with a strong and fast ROI.

“Dan is an accomplished technology and sales management executive with a passion for driving business and IT transformations.  His strong diverse technical background with keen business acumen has helped him to build successful teams, foster growth, and enable customers to succeed,” said Andre Liao, Appvance CEO.  “I am thrilled to work with Dan and look forward to the impact he will be making with our customers.” 

Madhu Laxmanrao joins Appvance with over 25 years of experience in sales, operations, and account management, most recently as the VP of Enterprise and Channel Sales at LambdaTest.  At LambdaTest, he led the company’s accelerated sales growth within a short time span. Prior to LambdaTest, Madhu was the VP of Strategic Sales for HeadSpin as well as a Client Partner for Wipro.  Madhu brings a unique blend of consultative sales and solution experience, and has built and implemented revenue-generating sales strategies for inbound, outbound and channel sales.

“With Madhu’s relevant industry experience and strong track record in both enterprise and channel sales, I am confident he will make a meaningful difference to our growth goals,” said Liao. “He demonstrates a deep knowledge of the software testing market, and his integrity, work ethic and overall enthusiasm make him a great addition to the Appvance team.”

About Appvance

Appvance is on a mission to accelerate digital transformation by leveraging AI to improve software quality and reduce risk.  Appvance’s groundbreaking AI-native software quality platform, Appvance IQ™ (AIQ), helps enterprises address the competing priorities of the increasing speed of software releases while also ensuring high-quality customer experiences. Appvance is transforming how quality is verified in forward-thinking organizations by providing complete visibility and efficiently supporting the broad set of software testing needs in one integrated environment.


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