Tag: CX

Quality matters. It has an impact on the value and equity of your entire corporate brand. So it’s everyone’s job, from the C-level to QA and in between, to protect your corporate brand and its brand equity. For instance, if your brand is worth half a trillion dollars, a single QA mistake that is pushed out to the public or even internally could harm that brand by billions of dollars. Not necessarily hard dollars, but soft dollars, and those are dollars. QA people play an incredibly important role in ensuring application quality that, in turn, transfers to brand equity. This